Running barefeet is the latest technology...what?!
So Nike is now selling the 'Free', which in ads they profess is like running barefoot.
Two things that must be said; one it is most certainly not free, and two what the fuck!! Come on, Nike is now telling me it is best to run barefoot!!!
My plan for the last month has been to do the best thing for my gut and do some old fashioned roadwork. So I started reviewing the latest running shoes in order to make sure I got the latest, best researched clogs. Recently Adidas came out with the computerized shoe, New Balance followed with a motion control show and of course Nike Air Max 2004 (not the year but the version)...all near and around 200 bucks!
Man, the rationalization was in full force until I saw the ad of all these athletes running barefoot, playing foota barefoot, like I used to back in the day. Basically, with old soccer and rugby injuries, I need a good shoe to prevent injuring these aging bones, right? For the last 20 years Nike has been telling me about the research they put into developing the best shoe and I believed. And now, with no fanfare or press release announcing the shut down of research facilities and factories, I see people prancing across my TV with nothing on their feet, free.
Surely Kenyans had something to do with this, right? We who win 40% of all world class long distance races...ok ok, we win them all. And don't most of our runners start out barefoot...don't many prefer it? At the Kenya National Atheletics Championships, aren't many in competition and winning barefoot? Someone tell me that we are beginning to own all aspects of the sport we clearly dominate.
I refused to reward Nike buying those Frees, and took my money elsewhere. I won't be back until they apologize for all those years of suckering me.
See NYT : Kick Off Your Shoes and Run Awhile
Also see: Running Barefoot.org